| Since the reform and opening up,China has developed rapidly,the public ownership economy can not fully meet the needs of the Chinese people,China ’ s national economic income has clearly differentiated,the gap between the rich and the poor is increasingly obvious.With the increase of family income and the change of national education consciousness,the family expenditure is more diversified.In our country,spending on children has always been one of the most important expenses of families.So far,the love of parents and even elders for their children has only increased.In a world of ever-increasing material abundance,most parents in our country place the education of their children as their primary priority,which can enrich their inner spirit and abilities on the basis of ensuring their material needs,to improve the children’s competitiveness in the future society has become the goal and direction of most parents for their children.In this context,private education and training institutions have a chance to develop,but opportunities and challenges coexist the demand for high-level education also indicates the need to strengthen the teaching quality of education and training institutions,the content of education needs to be more abundant,the concept of education needs to be more advanced,the requirements of modern management needs to be higher,the scientific and technological elements need to be more important,and the forms of education need to be more diversified.In particular,with the advent of the new coronavirus in 2020,online education is playing an important role,with various big players constantly encroaching on the market and schools by using free education online,education and training industry under the line of training organizations everywhere,many organizations can not withstand the pressure,declared bankruptcy.Through the understanding of the policy of the education and training industry,the market demand orientation,the competitive advantage of the same industry,the modern enterprise ’ s internal management idea,the product optimization,etc.,expert Consultation and other methods are used to sort out the core competitiveness of XP in Educational Training Institutions,and analyze the weight of indicators,so as to derivethe core competitiveness of XP in Educational Training Institutions,so we can find the way to survive and break through under the big environment of 2020.Online education has gained a lot of capital,and has more capital to support its strategic development.However,there is still no mature model in China’ s online education market,many online education models borrowed from foreign countries are not suitable for the development of online education in China.Online education has its unique advantages and barriers that are difficult to break down.What the author wants to present is the form of deduction.Through SWOT analysis,the 4P marketing mix model combined with the ABC Model of enterprise core competence studies the advantages and disadvantages of XP,compares the large-scale Educational Institutions,and finds the living space and competitiveness of the same type of XP small institutions,then compare the same type of small and medium-sized organizations with XP,find out the unique core competitiveness of XP,and put forward improvement measures and programs.Finally,apply the improved measures of XP core competitiveness to the enterprise construction and development process of XP,verify the core competitiveness,as far as possible to achieve the effectiveness and practicality of research on the core competitiveness of enterprise XP. |
