A Study Of Urban Parents' Educational Behavior On How To Deal With The Children's Consumption Demands

Today, with the development of society and economy, people's income increases unceasingly, people's consumption level is constantly improved, with the main singleton infants became the main consumption group, the children of the center position in family, children are constantly increasing consumer demand. This allows parents to deal with children's consumption requirements correctly more important, more worthy of attention.Most previous research are about the children's consumption in school-age children and adolescents as the research object, and are mainly for the research object of adolescents and children cross-sectional study about the study of weak consumer, mainly focus on empirical description, There are few for 3-6 years of thorough research spending, more rare research about parents how to deal with children's consumption demands.Therefore, this research mainly from the angle of psychology, pedagogy and education to children, parents of cities as the research object, the infant initiative from urban consumption request, take the basic situation of the questionnaire for parents with children consumption city of education behavior--urban parent to meet consumer demands of frequency, degree, time, standard, and the ways of study. Then, on this basis, adopts interview method to parents with children education behavior of consumer demands for some depth interview, both macro and micro, parents should system of preschool education of consumption behavior status and influence factors of parents education behavior. The results showed:1. Consumption requirements for the contents of the child care more for the toys and food consumption requirements; The baby raises to the guardian when the expense request cannot obtain satisfies, "cries to make lets the parents satisfy" the phenomenon be most.2. Urban parents to meet the consumption requirements for high frequency of child care; Urban parents to meet the requirement of consumer culture articles, satisfy requirement of entertainment consumption level is low, requests the difference with the young child to be big; Urban parents satisfy the young child expends requests when many by "the price and the content both proper attention to both" the standard is a standard, but finally many tenacious considers the expiration by the young child; Urban parents should expend many requests when the young child can select the consultative method, but also has the majority of guardians to adopt the compromise ways giving in the young child.3. Parents may affect urban children's consumption demands of preschool educational behavior factors such as the cultural level, age of parents, family income and educational quality of parents.