A Study On The Problem Of Overseas Student Enrollment Marketing In China

With the era of knowledge economy, the advent of the information age and global economic integration process speeds up, the environment facing Chinese higher education is undergoing tremendous changes. Chinese higher education market structure evolution from a seller to a buyer's market, the community colleges and universities to increase the demand and intensified competition among colleges and universities, and gradually open the market to make our colleges and universities of higher education also faces deep-seated, multi-angle of the international competition. The face of an increasingly competitive external recruitment market, colleges and universities at home and abroad of Chinese colleges and universities how intense the competition, expanding outside the new students, absorbing more of the best students is a priority, long-term solution. Chinese colleges and universities to expand outside the source of students, from selection of outstanding talents, must be established student-oriented marketing concepts, new students to actively develop overseas markets, highlight the school characteristics, and develop a range of overseas education market-oriented marketing strategy. In addition, sustained, effective internal marketing is to expand outside of Chinese colleges and universities a prerequisite for successful external marketing new students, our colleges and universities continued to strengthen internal marketing activities aimed at excellence in research, teaching people to join the ranks of China.Chinese colleges and universities to expand overseas source of students, from selection of talents, we must establish student-centered marketing concept, actively developing overseas students market highlights the school characteristics, and to develop a series of overseas education market-oriented marketing strategy. In addition, continuous and effective internal marketing is to expand outside of University Enrollment prerequisite for successful external marketing, Chinese universities continued to strengthen internal marketing activities, for outstanding research, teaching people to join. Chinese Universities to get out of the national boundaries around the world measure themselves, from the scale of the development of changes to the quality of development. Meanwhile, Chinese universities need to grasp the "quality", "characteristics" and "internationalization" of the three themes for reform, to avoid the "homogenization, trends, and form their own characteristics, and strengthen international competitiveness.