Effects Of Optinion Leaders In The Formation Of Network Public Optinion

Network public opinion is a very important part of the overall public opinion. It is not only a profound impact on the development of public opinion, but also increasingly becoming an important force for social change. In recent years, network public opinion becomes the mainstream opinion of society because of its outstanding performance in many public events. The openness of Internet provides everyone chance to speak. But it does not mean that everyone's opinion can be widely accepted and have an impact. There is always somebody whose opinion is noticed, acknowledged, backed and followed by the mass of the netizens by his spreading, explanation, intervention and coordination, and he can also play a key role on the formation and development of network public opinion. That is who we called opinion leader.This paper firstly deals with the problem that who can play the role of opinion leaders by the means of analyzing the characteristics of opinion leaders.And then what kind of roles opinion leaders can take part in.There are two main types of the formation of public opinion, one is "waterfall pattern", and the other is "transpiration pattern".In the traditional media times, "waterfall pattern" plays a major role in forming public opinion, and "Transpiration model" has limited impact. Transmission characteristics of the network break the monopoly, and "transpiration pattern" plays a more prominent role in the internet. Thence, the formation of network public opinion is the combined effect of "waterfall pattern" and "transpiration pattern".There are two different types of opinion leaders under these two different types of the public opinion formation, so the formation of network is the result of competing of those two types opinion leaders.Opinion leaders play a very important role in the formation of network public opinion. It represents not only on the formation of public opinion, but also the effect of competing of these two types of opinion leaders.Opinion leaders actively promote the formation of network public opinion, at the same time, they also bring the network some side effects. Sometimes the network public opinion maybe misled or manipulated.To sum up, studying on the effects of opinion leaders in the formation of network public opinion not only lets us have a clear thought about network public opinion and opinion leaders, but also knows how to make good use of opinion leaders, in order to realize the sound development of networks public opinion...