Tentative Research On Business Operation Mode Of China Baseball League (CBL)

This paper aims to study arrive at a conclusion of the business operation of China baseball league (CBL) to and the relationship of it basic elements, in order to arrive at a conclusion of the business operation mode of China baseball league (CBL), seek a business operation mode that suit the China baseball league (CBL), and promote the development and the exploitation of the potential baseball domestic market.The main research methods of this paper include:documentation method, case analysis, Field Observation, logic analysis and Mathematical statistics and other methods. And come to the following conclusions:1. The theory and the principles of the business operation of China baseball league (CBL)The study of the business operation of China baseball league (CBL) includes the following theory:the systems theory, principles, including project management theory, risk investment theory, the marketing theory, sports competition organization theory.The study of the business operation of China baseball league (CBL) includes the following principles:the principle of unity, the Feasibility Principle, the market-oriented and according the law principle, social benefits and economic benefits with strong win-win principle.2. The essentials of the business operation of China baseball league (CBL)The essentials of the business operation of China baseball league (CBL) include:the league sponsors, the team sponsors, the suppliers, tickets sale, the broadcasting right, the field activities and the intangible assets utilization and tangible product development3. The business operation mode of Chinese baseball league (CBL)Sponsors (including the suppliers) are the main of the China Baseball League business operation mode. The tickets sale and the intangible assets utilization and tangible product development should be the key point. And combine the media coverage and the field activities, forming a complete set of mature business operation mode which adapt to the development of China Baseball League (CBL) and the characteristics of the division.4. The characteristics of the business operation of China baseball league (CBL)The characteristics of the business operation of China baseball league (CBL) are the following:non-substitutable, looseness and developable.5. The implementation ways of the business operation of China baseball league (CBL)The implementation ways of the business operation of China baseball league (CBL) are main depend on the sponsors. The form is singleness and instability. Once the sponsors drop out, the league can not operate.