Research On Organizational Model Of Beijing College Students Sports Events

College sports is an Important components of the higher education, college sports events are Major manifestations of the college sports, it's an effective means of attract students to participate in and watch sports, also it's an important way to promote the work of college sports. Successful college students sporting events not only can improve the visibility of the school, but also have a positive role for rich campus culture and enrich the students'after-school life.This paper applies the method of documents, investigating method, mathematic statistics method, logical analysis method etc. To study the object of organizational model of Beijing College Students Sports Events, survey the current situations, and summed up the problems. The investigation includes:students sporting events'organizational preparations and status, students sporting events marketing and financial management. Hope that through this study more people understand deficiencies in college students sporting event organization and management, and promote the students sporting events to a high level.From research and statistic got the conclusion:1. The organizational model of Beijing College Students Sports Events is government-sponsored, rely on government support mainly. The Line-functions organizational structure consistent with our national conditions and the level of students sporting events.2. In the preparatory process of college students sporting events, the dominant position of colleges and universities are not obvious. In the preparatory process, the participation of intermediary organizations is not ideal.3. Commercial sponsorship is widespread in college sports marketing, but still funds excess other forms of sponsorship. Industry sponsors are narrow and they are closely related to the daily lives of college students.4. Media will be invited to participate in the college students sporting events, but in selecting the media the first and foremost consideration is the effectiveness of the publicity the school, that's a reason of university Sports can not be a good development. The development of intangible assets in sports marketing to sports is in an unfavorable situation.5. In the college students sporting events most rely on their own funds to maintain the tournament's operations. Event organization and management process of the majority of colleges and universities will set up financial management institutions, but most of them focus on cost accounting.