Research On The Promote Model Of Health Qigong In Beijing

Health Qigong is a Chinese national traditional sport loved by the masses, which has effectively enhanced the people's constitution, and enriched amateur cultural life of the masses, It has a broad mass base and distinctive characteristics of the times, and it plays a very important role in the national fitness. In this paper, through literature, expert interviews, field surveys and questionnaires, after research on Health Qigong's target, content, regulatory agencies, promotional strategies, process and status under the current Health Qigong promote model, as well as research on the Health Qigong promote model, the author comes to the following conclusions.1. Under the current Health Qigong site promote model, imperfect managing institution and incomplete system, single mode and content, little publicizing method and comparatively large limitation, these factors can not adapt to the future development of Health Qigong.2. Currently, the promote model of Beijing Health Qigong is carried out by sites under vertical leadership of the sports administrative departments, the sports administrative departments and the relevant supervision departments manage these sites jointly. The site developed into an important foundation to promote Health Qigong, the continue increasing number of Health Qigong sites and peoples take part in practicing, especially the huge growth after 2008 has great effects on the healthy and orderly development of Health Qigong. But for the long-run, it cannot be able to fulfill the need for Health Qigong's development requirement.3. Popularization of health qigong lacks professional stadff. There is no association of health qigong, and shortage of counsellors and unbalanced distribution of resources. The information material, theory, and practicing conditions of health qigong cannot satisfy people's requirement. 4. To promote the development of Health Qigong, we need to improve the current sites, change the sole promote model at present, and explore new methods that are more profitable in promotion of Health Qigong.There are recommends in the development of Health Qigong promote model. Efforts should be put in the following areas.:Cultivate full-time managerial staff through city and countries, strengthen training of backbone counselor; increase capital investment; broaden the promote methods; enhance the propaganda of Health Qigong; improve the current site model; establish Health Qigong Association for the amateur themselves as soon as possible; establish promote model under the cooperation among Health Qigong Association, public service clubs, colleges and universities, and business clubs, as well as the current sites. Constrcut the harmonious and unified system in each department, and complete the equipment system of institution and counsellor; complete and popularize the cultivating and stimulative system of staff; smooth the system of information exchange and communication; to guarantee the successful operation of of healthy qigong's popularization by expanding its popularizing method and constructing effective publicization.