Research On Demand Of Practitioners Of Health Qigong Stations In Beijing For Health Qigong Information From The Mass Media

In media technology rapid development's today, each kind of medium is playing the very important role in people's life. The mass media already became the people in the modern society to gain the information, communication emotion important means one. The health qigong is our country's national tradition sports keeping in good health project, has the glorious cultural inside story and the effective fitness keeping in good health effect, receives the general middle-aged person's and old person's affection. The mass media is playing the vital role in the health qigong project's dissemination. The health qigong stand practices is the qigong keeping in good health information accepts the main body, the vector in dissemination qigong keeping in good health aspects and so on information form, content, way should make what kind of adjustment to be able to receive the practicing affection, achieves the more widespread fitness qigong dissemination. Under this question's instruction, this article take Beijing fitness stand practicing as the investigation object, sends, the interview law, the questionnaire survey procedure using the literature material, has conducted the diagnosis research to practicing to the mass media qigong keeping in good health information's demand, and aims in the medium the question which satisfied practicing demand appears, proposed the corresponding countermeasure. Draws the following conclusion:1. Because Beijing health qigong stand practicing individual, the social difference has caused the medium contact behavior and consciousness condition difference. The practicing contact qigong information basically uses media and so on television, books compact disc, newspaper magazine to take mainly chooses. The practicing medium contact is one kind of initiative choice, has many kinds of medium needs, and needs to differ from to each kind of medium.2. Beijing health qigong stand practicing the motive which needs to the different mass media qigong information is different, likes the health qigong, the rich cultural life, increasing the health qigong knowledge is the practicing contact mass media qigong information dominant motive. 3. Different sex practicing to the mass media qigong information needs to be different, masculine practicing comparison attention news knowledge class information, but the female in the correction stroke defect, increases the fitness qigong knowledge, to be higher than the male with other practicing communication aspect motive.4. Disparity in age practicing to the mass media qigong information needs to be different,44 year-old below practices regarding satisfies the information need and the communication contact relation demand is big; 45-59 year old of age section practices whiles away the time, the ingestion knowledge regarding the entertainment, enhances the cultural self-control the demand to be big; 60-74 year old of age section practices whiles away the time to the entertainment with the keeping in good health theory quite takes seriously, regarding satisfies other sports event information demand to be small.5. Disparity in age practicing to the mass media qigong information needs to be different, the years of schooling higher practice more take the qigong recent news, the theoretical knowledge gain.6. Practicing thought that each kind of medium are few to the qigong information dissemination's information content, satisfaction is ordinary, but trusts the medium basically to the qigong information report...