Current Situation And Countermeasures Of Basketball Tournament Market Exploitation In JiangSu Province

With the social development and economic system transformation, sporting events has gradually become a marketable attribute things, as a key component of sports basketball sports events will also be the main force to enter the commercial market, so how to adapt to the modern market building pace, step by step with the economy and various social undertakings coordinated development of the society and to make due contributions to the motherland is our sport learn to face a very urgent issue.In this study the use of literature material law, the expert interview law,comparative analysis, questionnaire survey method, logical analysis, establish a statistical method to Jiangsu Province basketball tournament market exploitation. Jiangsu Province has capacity and economic strength to exploitat basketball tournaments. There are also some issues on basketball tournament in Jiangsu Province too. As China's sports management system to continuously reform and the development of competitive sports, basketball tournament into the market-oriented operation has become an irreversible trend. Major support basketball competition show business, nurturing and development of resources for sporting events to build and enhance the brand as the core event,Improve the professional level of operation of the market and standardization of construction is the current market-oriented reform of China's basketball tournament the main directions, but also competitive sports to develop their own internal requirementsThe results showed that: the main issues of Basketball tournament market exploitation of Jiangsu Province is :(1)The sponsor of the basketball event of interest is not high;(2)basketball tournament market development benefits is not obvious; ( 3 ) basketball tournament market development functions of the government ambiguous; (4) basketball tournament developed the concept of a weak awareness; (5) The basketball event marketing a lack of professionals. Through analysis of these issues were obtained for the basketball tournament market development in Jiangsu Province, the thesis gives the measures for the issues that: (1) the face of adversity to survive: take a dialectical view of financial crisis; (2) to strengthen the service function of government departments; ( 3 ) basketball tournament and development institutions to improve the working efficiency; (4) to increase event marketing contents ; (5) to expand the development of basketball event marketing channels; (6) Establishing China's legal system for sports events...