Research On Academy Moral Culture Communication Under The Environment Of Network New Media

Academy moral culture is deeply rooted in Chinese academy fertile soil and its core ethical culture is confucian ethic. It was formed in the practice process of the long-term education study and teaching practice of the majority of college students, and it's the general term of all the spiritual culture whose aim is to cultivate their own ideological self-cultivation, cultivation of moral and political. Carefully studying the rule of academy moral culture communication under the network new media so as to better continue, expand, and reflect the functions of value-oriented and spiritual incentive in ancient China's academy moral culture, is bounden duty and sacred mission of Ideological and Political Workers.The academy moral culture communication under the network new media is a kind of cultural communication which helps communicators establish correct values, insists on scientific as well as reasonable value.It's also that the subject of the academy moral culture communication, using network new media with certain intention and realization, spreads the basic spirit of the academy moral culture and then influences people's ideology, values, moral values, achieving the high level of culture, ideology, identity, leading and promoting the ideological and moral construction.the academy moral culture's communication has a strong education functions whose realization are dependent on breadth and depth of academy moral culture's communication.Network media is considered as a new media combined advantages and disadvantages, brings both new challenges and opportunities for the communication of the academy moral culture.Under the profound grasping of the premise of dual influence caused by the new network media for academy culture communication, combining communication and moral education's angle,the thesis primarily discusses the tactics on improving the effect of academy moral culture communication. We proposed four countermeasures from aspects of idea, content, form and team. First of all, changing concept, with a new idea to promote the academy culture communication;secondly, strengthen the guidance, disseminating the academy culture agree with the core ethical values of socialism; thirdly, innovating the form of communication to enhance the effectiveness of educating people through the way of improving the expression of the content of the academy culture communications; Finally, optimizing the team to provide a strong organizational guarantee for the academy culture communication and develop their high ideological and political quality, reasonable knowledge structure and a strong self-awareness, equality awareness and learning consciousness.