Research On The Educating Function Of Network Cultural Products In Colleges And Universities

Network culture products in universities,as one of the carriers of moral education,undertake the important tasks of value leading,knowledge inheriting and behavior normalizing and fully demonstrates the important features of the recessive education.It also plays an important role in improving the effectiveness of Ideological and political education and shaping the healthy and harmonious campus.This thesis treat the function of college network culture education products as the entry point,from the perspective of HeFei University of Technology,selecte the traditional education website--"Ming Li Yuan",WeChat public number-"HeFei University of Technology Youth League Committee" as the research object.We further study these two network culture products in the status and questions of moral education on the basis of literature research,questionnaire survey and interview.The survey results show that the creation of network of cultural products get more and more attention,brand effect can also be demonstrated,but there exists the limitation of platform overloading,lack of depth of educational content,necessity of overall arrangement of platdorm,necessity of perfecting the incentive mechanism etc..This thesis aim to give the optimizatiom countermeasures of network culture products in universities from the dimentions of the education principle,educational content,educational platform,educational team and feedback mechanism.The goal principle is to return to the "people-oriented" teaching concept,to clarify the educational goal of "rationale and unity" and to follow the educational paradigm of "moral education".The optimization of content is to insist the guideline of creation of "student-oriented",to stick to the value leading of "watching",to insist the atmosphere construction of culture education.The construction of platform is to promote the development of media convergence,to create an excellent education brand,to widely apply the new technology.The building of team is to propose the co-construction of teachers and students,to focus on the people training,create a team atmosphere.The construction of mechanism is to establish the index of evaluation of work,to embed the assessment of the benefits of teachers and students,to build a multidimensional interactive of related encouraging reward.