The Effects Of 2008 Beijing Olympic Games On The Development Of Sports Industry Of China

The effects of sports industry spread to all over the world, the material products and services provided by the sports industry relate to all aspects of daily life and involve a variety of relations in market economy, and it has changed people's lifestyle, expand the meaning of economic development and change the concept of social development. With the development of economics, social progress, and the further updates of people's attitudes, the development of sports industry will have a more solid economic, cultural, and social foundation.Although the sports industry in China started late and the study of the theory was inadequate, but the sports industry in China has broad prospects and the huge potential for development is attracting worldwide attention of organizations and countries. The success of 2008 Beijing Olympic Games was the great rejuvenation of the Chinese nation and a historic leap in China, and also marks a new stage of development of China's sports industry. In this study, use literature, logical analysis, comparative analysis etc to research and analysis the effects of 2008 Beijing Olympic Games on the sports industry of china. From the process of commercialization of China Sports Industry and the Olympic Games, according to the Chinese sports industry's international background and national conditions, on the basis of understanding of related concepts of sports industry, from macro and micro, social and economic benefits, and short-term effectiveness and long-term effectiveness and so on angles to fully understand the effects of Beijing Olympic Games on the development of China's sports industry.The development of things has two sides, the success of the Beijing Olympic Games held in China also has a negative impact to the development of sports industry, such as the real estate bubble of the host, and the waste of sports resources, the economic recession of the host and other issues. However, we must proceed from the overall height of the stands at a historical height, and from the view point of the development to see the effects of the Beijing Olympic Games on the development of China's sports industry. Through literature, comparative law, logic analysis and other methods to study the effects of Beijing Olympic Games on the impact of China's sports industry, affirming the positive effects of the Beijing Olympic Games, and paying attention to the negative side, take necessary measures to play the positive effect of the Olympic Games, to fully suppress the negative effects, to maximize the effects of the Beijing Olympics in the historical development of sports industry in China, to set the business model of modern sports, to establish the operational mechanisms for China's sports industry, and to point the direction of China's sports industry, so that China's sports industry can develop with a better, faster, stronger, and more sustainable way.