| Television advertising is closely linked with our life, the connection not onlyembodied in the works on the subject, content and theme, but also reflected in thetelevision advertising technology and performance forms. At present, the digitalspecial effects technology is rapid access to television advertising creative field.Represented by digital special effects of the digital production methods have greatlyenriched TV advertising technique of expression, expand the scope of televisionadvertising, improve the external quality, but also profoundly affects of televisionadvertising creative ideas and forms. Throughout the development of all kinds of art,the use of any technical or artistic means are accompanied by corresponding culturedemands. Digital special effects for television advertisement creation is no accident,but the contemporary social transformation of visual culture and the inevitableoutcome of the development of film and television entertainment. Based televisionadvertising era environment, from the perspective of theory combined with theinstance, discusses digital special effects in the use of television advertising research. |
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