A Study On The Humanistic Atmosphere Of Visual Design In Commercial Activities

With the development of e-commerce, modern commercial consumption patternschange occurred personalized, traditional marketing concept has been unable to meet thephysical and psychological needs of the audience, the more buying in the form presented. Inextreme expansion utilitarian business environment,"culture" as a long-neglected topic backto the focus of attitudes and values among the audience looking to make memoires deepresonance, feel the influence of culture brought about when, brought to mind a cup of hot teato warm the heart.On a different business environment through field tirps and participate in commercialactivities designed to understand the design of today’s business activities and disadvantagesof the status quo，find business and culture are inseparable，the two complement each otherand promote each other. Therefore, this paper for commercial activities，the concept ofvisual design and make a defining cultural atmosphere, and a brief analysis of therelationship between the three. Second, with the understanding of the relationship betweenthe three t comprehensive in-depth analysis of the impact and significance of the humanitiesto create an atmosphere for business activities and visual design. Again，through the visualdesign of the overall business activity construction and planning, to create a culturalatmosphere corollary to build elements，further clarified the visual design is to create acultural atmosphere of the basic conditions. Eventually, through the interactive experience inthe creative visual design of the application, reveals the diversity of visual design trends, aswell as cultural enlightenment brought to the audience，so that cultural values are reflected incommercial activities, to get rid of the shackles of homogeneous competition，furtheraudiences throughout the environment to enhance human qualities and aesthetic levels,enhance the brand image, while also driving the overall business value.In summary, this paper for commercial activities create an atmosphere of visual designhumanities research, and practice engaged in commercial activities of the lessons learned inthe design, analysis and interpretation of the commerce and culture are Inseparable. On theone hand, business through the dissemination of culture to improve their grade; othercultures through economic development also needs to support. And in the development ofdiversified business activities, visual design has a dual nature in commercial activities, that is,information transmission and spread of culture. Visible humanities and business themedevents combined to create a visual design as a cultural atmosphere of the starting point, toillustrate the impact on the visual design of the cultural atmosphere, the visual designtowards a more diversified, individualized, technology, humanity, art the overall developmentof the road. Hope that by studying the topic of analysis, be able to play a role in the visualdesign of the development of commercial activities, while the overall business environment,proposed the idea of creating a cultural atmosphere, in order to improve the overall value ofthe humanities and the promotion of cultural and commercial value development.