On The Individual Commercial Signboard Font Design In Shenyang That Establishes The City Visual Order

There is a saying “the writing always resembles the one who writes it”.The fonts of the text are just like people with different faces and different personalities.Different fonts can truthfully reflect different visual effects and emotional characteristics.Based on the concept of urban visual order,this thesis finds out what form design of Shenyang commercial signboards should be presented in front of the masses under the influence of visual order construction.To solve the problem that commercial signs in most city streets of Shenyang are confusing for people and affecting the visual order.This thesis explores the use,typesetting and design of different fonts on different signboards,and summarizes in this process the influence of individual merchant signboards fonts on the visual order construction of urban streets.Although there are many factors that can influence the construction of urban visual order,the appeal of this thesis is to study one of these factors.In the form of point to plane,this thesis proves that the improvement of individual merchant's signboard font has certain effect on the improvement of urban visual order construction.Through the field theory research and analysis,it completes the innovative design plan in the end.It is concluded that the design of commercial signage is an important factor that affects the overall visual order of the street and even the entire city.It is a necessary means to improve the visual environment of regional cities by fully considering the coordination between the font and surrounding environment factors,the font types,colors,materials,etc.