Research On Commercial Advertising Design Based On Internet Platform

With the development of technology such as mobile Internet,big data and cloud computing,the application environment of Internet is improving day by day,and the impact of Internet on traditional industries is deeper.The computer is no longer the only internet terminal,and the mobile data traffic has exploded.The network makes consumers more convenient and faster.In the trend of the change of consumer behavior habits,the advertising industry has undergone tremendous changes,and the scale of the Internet advertising market is expanding.We are in a consumer society and enter the era of "picture reading".It is very necessary to study the visual language in online advertising design.An important part of online commercial advertising is graphics,text,color,layout design,etc.It is also an important element of visual communication design.Visual communication elements directly affect the visual aesthetics and visual appeal of online commercial advertising.Its design effects directly influence the audience's acceptance of online advertising,and ultimately affect the spread of online commercial advertising information.From the perspective of the visual elements of online commercial advertising,the development of online commercial advertising is still inseparable from the combined use of elements such as graphics,text,color,and layout design.Designers must effectively use the characteristics of the network carrier to integrate the visual language of advertisement into content and form,and effectively disseminate advertising information..This article studies the background of the development of online commercial advertising,analyzes the problems existing in the current situation and development,and studies the commonalities and characteristics and advantages of online commercial advertising,as well as the differences between traditional media advertising.Then from the perspective of visual communication design,it analyzes the application of various visual elements in online commercial advertising creation,and strives to use good design techniques to establish interaction with the audience to achieve full information dissemination,and analyzes different design skills for audiences.Psychological influence.The third part analyzes the relationship between online commercial advertising design and audiences' visual habits from the innovative performance of online commercials,and studies the creative methods and principles.Finally,the article expounded from the commercial point of view the demand for the release of online commercial advertising to fully take into account the audience's psychology,accurate advertising,the future development trend of network commercial advertising and future development prospects.Creating economic value through online commercial advertising can also be a new platform for viewers to enjoy and communicate in the online world.