| The effects of traditional folk for urban development are identity, cultural inheritance, and so on. With the advancement of reform and opening-up process, the influx of western cultural values, the spread of cross-cultural poses a threat to the excellent traditional culture of our country, we began to produce the appeals of the cultural consciousness. In2008, our country will be tomb sweeping day, Dragon Boat Festival, Mid-Autumn festival as a statutory holiday. Against this background, the media attention to the traditional folk also unprecedented strengthening; Especially of prefecture level city, for the inheritance and carry forward the excellent local folk culture responsibility. In today’s media competition and homogeneity, prefecture level city newspaper as having a unique style, folk custom news should be a flag and irreplaceable. Whether the mass media on the traditional folk custom reports to guide the traditional folk exert its function and role? From traditional folk culture heritage and slam the door, new folk and false folk Angle discussion, such as the mass media should reflect on? Based on this, taking Jinling Evening News folk news reports as samples were discussed.Jinling Evening News is the historical and cultural city of nanjing in the evening, the folk-custom news coverage has a unique geographical advantage and resource advantage. Research idea of this article is mainly according to the newspaper press release production process-after the first topic news content editor. News topic mainly involves the number of news reports, reports in written content mainly involves position and bias. So in this paper, empirical research in2008and2009, the Jinling Evening News folk news reports for the total sample (not including advertising and soft article), the content of the report forms, the issues for the total sample framework, space distribution and so on carries on the classified statistical analysis; Second is to select the typical text analysis the Jinling Evening News reported folk style of the press and the value of the construction of nanjing city. Through the empirical analysis and questionnaire survey, and finally reflect on the Jinling Evening News folk news reports, and some Suggestions are put forward. |
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