On The Construction Of Mass Media Ethics In China

In the background of the new mass media age, timeliness, transparency and universalityof the mass media in the field of media for dissemination of information has been the rapiddevelopment. As the ethics of the field of media at the contemporary media age graduallybeing concerned by the public. Throughout development of modern society in China,especially since the reform and opening up, the contradiction in all areas and at all levels areso complex, which makes media codes of ethics in the new historical period charged withnew tasks and facing unprecedented challenges. This article discusses the entire statement ofmass codes of media insightful, and systematically analyzed the history, basic function,values, and problems at the present stage of Chinese mass media codes of ethics. Through theoverview of the form of existence, the reasons of generation, the crisis of Chinese massmedia codes of ethics, further explore the ethics of mass media in the future be able guidanceand orderly development, and strive to be the views of this article references the sounddevelopment of the mass media. This article divided into four sections, the first sectionincludes an overview of mass media ethics that are experiencing a new era of mass mediaafter the baptism of re-definition of generalization and elaborated description, furthermore,this part concludes the content and features of the mass media and mass media ethicsconnotation and characteristics in detail. The second section deeply analysis the basicfunction and social criteria value of mass media ethics, and further emphasizes theimportance of doing the mass media ethics research. The third section to China’s nationalconditions and the stage of the development process of the mass media as a basis to dialysisthe present status of mass media codes of ethics, and summed difficult problems to be solvedat this stage and facing the future development of mass media ethics with examples.According to the China’s national conditions and ethical development stage of mass mediastatus, the fourth section presented a detailed solution for the problem at this stage in themass media ethics system, and through a comprehensive critical analysis, summed up the ethical system of mass media in the process of building the future the guiding principle.