Research On The Development Strategy Of New Media Business Of Fengya Praise Culture Communication Group

In recent years,with the continuous development of new media technologies such as Internet technology,the traditional media in China has gradually been replaced by new media.The traditional media industries such as TV and radio have gradually faded out of the vision of the younger generation.Television and radio have long been not the only way for people to obtain programs and information.At present,the traditional media are facing unprecedented impact.While facing the challenges of new media,how to recognize their own shortcomings and how to seek necessary breakthroughs from the crisis and challenges faced by the traditional media industry,and to achieve development in the new era,are the primary issues to be solved at present.Through demonstration and analysis,this paper will find out the advantages and disadvantages of Fengyao Praise Cultural Communication Group in developing new media,strive to integrate the resources of Fengyao Praise Cultural Communication Group and society,maximize the variety of products;explore the use of Internet thinking,change the management and management mode of managers,make it more suitable for the implementation of new media strategy and meet the needs of the public.Stimulate and cultivate the innovative ability of website staff,make them adapt to the changes of new media industry,plan and produce more content adapted to the characteristics of new media,plan new program forms,etc.At the same time,this paper will also study the investment and financing mode and cooperation mode of websites,complete the M&A of upstream and downstream enterprises in the industrial chain through the way of capital operation,achieve the goal of strengthening strength and absorbing talents,explore the forms of websites entering OTTTV(Internet TV)and mobile Internet,and establish a new media development war with the characteristics of elegant praise of cultural communication groups in the next five years.Slightly.Through the analysis,it establishes the strengthening development strategy as the overall strategy for the development of new media of Fengya Praise Cultural Communication Group.Focusing on the overall goal of strengthening the new media strategy,we should focus on diversification and formulate diversification strategy,that is,taking Fengyaosong Network as thebusiness base platform,introducing new forms of new media communication such as mobile terminal APP application and Internet TV.At the same time,we should strive to diversify the forms of new media programs,that is,to promote the development of "pan-entertainment" programs in an all-round way on the basis of existing content resources;to formulate an integrated strategy supplemented by integration,that is,to integrate content producers,equipment manufacturers,network operators and technology providers to serve the development of new media through mergers and acquisitions of other enterprises in the new media industry chain;Through the development of investment and financing,personnel to provide funds,personnel,system building safeguards.