Aesthetic Exploration Of Geometric Graphic Design

Geometry appeared almost since the birth of the human society. Whether nature or the surrounding environment we live in is full of geometry.Several basic geometric shape:square, circle, triangle. They can shape all the things in the world, it is very wonderful. People can use these graphical elements to the performance of our life, our nature, and its shape is broad.It is convenient for recording purposes fastly. These simple geometries have their own different meaning, Become some very special visual symbols to convey some information. In the highly competitive market, when more and more attention from all walks of life to shape their own image, they find ways to make the visual image of the soul-Logo Design. Geometry as a very unique graphical way, often used in logo design. Geometry have a big advantage that it has a good interpretation of the role. From the perspective of the development of human history, before people have not creating a text, it is carried out by the graphic recording dialogue, information transfer. So, there is a graphical text spread beyond capacity geometry also have this advantage.It was favored by the majority of designers. Today, the ways of logo design, forms and manifestations are diverse, both with the respective advantages and characteristics. So geometric logo design features and what? This article will focus on this analysis, for example to a detailed analysis of the triangle logo design, draw geometric shapes applied to the logo design creative features. After further analysis to understand the creative aesthetic characteristics, making geometric logo design know how to grasp its characteristics, combined with signs demand and consumer demand offs aesthetic direction.This article will be a triangle logo design as an example to analyze, through a variety of practical examples to understand the aesthetic value of the triangular geometry and applied logo design. This paper begins with the birth and development of the geometry and the type analyzed, and then the logo design development history analysis. Then analyzed the psychological effects of geometry and triangles generated reanalysis sign itself and aesthetic needs of consumers, a comprehensive analysis of geometric logo design aesthetic. Through the study found that people’s aesthetic experience is rich and varied, for different target audiences, geometric logo design to make the right program to reach people’s aesthetic requirements. In other words, during the time necessary to logo design geometry dependence level of understanding of objective things, but also depend on the level of understanding of the target audience. This determines whether the design of the program is conducive to the development of objective things, but whether it can meet the aesthetic needs of the target audience. The ultimate goal of this paper is that it allows designers to better understand the characteristics of geometry, the better it is applied to logo design, so that signs can be more effective publicity visual image information. Allows designers to better understand the geometry of logo design aesthetic value, aesthetic grasp the correct direction, and aesthetic needs of people embraced, innovation, and cultivate aesthetic to lead people, improve people’s aesthetic qualities.