Logo Design "hit The Standard" To Deal With The Policy

Logo has become one of the most widely used forms of media so far. Good logo can not only show external image, gather internal strength, but also bring about considerable economic and social benefits. In reality, on account of designer demands, market demands or other varieties of complicated reasons, Logo "bump" has an advantage over other popular trends at present. This issue uses the case that 2020 Japan Olympic Games’ logo was suspected of being involved in plagiarism and analyse large number of domestic and foreign cases to reveal the present worldwide logo "bump" into the serious situation. Meanwhile, it also expounds its harmfulness and reasons as well as further inquires into the following aspects of logo: originality, aesthetics, reference and design ethics to seek for the solutions to solving it.