The Effect Of Duration And Adjustment Focus On Duration Effect

Deadline has its influences on people’s life in every aspect while these influences vary a lot. Plenty of research reveals that self regulatory and time perspective are interrelated. This thesis led in regulatory focus as a variable and explore the influences of deadline length, and message framing have on deadline effect. There are three sub-studies in this thesis. Study one explores the influences regulatory focus trait has on deadline effect. Study two discusses the interaction between regulatory focus state and the influences deadline length has on deadline effect influence. Study three explores the influences interaction effect between regulatory focus state, outcome focus and overall valence has on deadline effect.Questionnaire method and experimental method have been applied in study one.61subjects participate in this study, and they have been required to finish the regulatory focus questionnaire and an immediate negotiate task, together with a prediction and a post-evaluation. Samples T-test analysis and independent sample T-test analysis have been used to analyze the data collected. The results show that there exists influence on deadline effect by regulatory focus, which means that for high regulatory focus trait, they tend to believe in stronger deadline effect while for low regulatory focus trait, they believe in a weaker one.Study two adopts questionnaire method and experimental method by taking276college students as participants. Their regulatory focus states are induced by a maze task. They are also required to finish a cognition task paper during which the deadline length of finish the task has been controlled by a countdown counter. After that, all the participants give a post-evaluation to the deadline effect. The data collected has been analyzed by ANOVA. It show that there exists an interaction effect between regulatory focus state and the influences that deadline length has on deadline effect. The shorter the deadline length is, the stronger the subjects from prevention focus believe in deadline effect; the longer the deadline length is,the stronger the subjects from promotion focus believe in deadline effect.Study three includes questionnaire method and experimental method. Participants are formed by258college students whose regulatory focus states are induced by a maze task by finishing a cognition task paper and a post-evaluation on deadline effect. The message framing they accepted has been controlled by instructions. Data collected is analyzed by using ANOVA method. Results reveal that the influences regulatory focus state, outcome focus, outcome focus, and overall valence have on deadline effect have regulatory fit effect, which means under the condition of gain frame and positive frame, individuals from promotion focus believes the strongest deadline effect.In general, there will be a setback on individual expectation deadline, while individuals will have setback effect on the post-evaluation of deadline effect. Individuals from prevention focus group believe in stronger setback that deadline has, while individuals from promotion focus group believe in weaker setback that deadline has. Besides, the deadline effect will be influenced by the length of deadline. The shorter the deadline is, the stronger the individuals believe in deadline effect; the longer the deadline is, the weaker the individuals believe in deadline effect. There exists an interaction effect between regulatory focus state and the influences that deadline length has on deadline effect. The shorter the deadline length is, the stronger the subjects from prevention focus believe in deadline effect; the longer the deadline length is, the stronger the subjects from promotion focus believe in deadline effect. In the last, there exists an interaction effect among regulatory focus state, outcome focus, outcome focus, and overall valence have on deadline effect, among which under the condition of gain frame and positive frame, individuals from promotion focus believes the strongest deadline effect. this thesis conducts the research on deadline from a brand new perspective, contributing the further understanding of the complicated relationship between deadline and regulatory focus, offering heuristic significance of how we look the influences that deadline brings.