Research On The Creative Idea Of ​​Modern Non - Smoking Public Service Advertisement

Smoking has been an outstanding problem concerned by the world, the world average every6seconds a person death due to smoking, and our country has become the world’s largest consumer of tobacco,"Smoking ban" is urgently needed. Smoking in public welfare advertisement as a form of public service ads is an important means of promoting smoking problem solving. Although see more about the study of the theory of the public service ads, but "anti-smoking" as the related research of public topics are relatively rare. In addition, although modern non-smoking advertisement has a level of creativity, but there are still some problem that nots allow to ignore.This article through to the world a non-smoking advertisement creativity to comb, summarizes the advantages and disadvantages of smoking in public advertising creative. On the basis of image analysis, combined with the theoretical research, finally points out that smoking in public advertising creative research direction:the theme of inoculation and refining, accurately grasp the audience psychology, flexible to choose law approach, technique innovation, clever design, creative advertising language, creative vision combined with the media. Therefore make a non-smoking public service ads from conception to release process can play a very good idea.