Talking About The Creative Design Research Of SPSA (Study Of Public Service Advertising)

As a form of social education of Public service ads, it spreads the Public information which isbenefit to the public service of social progress and harmony. SPSA propagandas a kind ofideological values of a positive publicity, civilized, progressive and advocates a green andhealthy lifestyle. It can correctly guide public ideology, reflect the sensitive issues in time insociety and universal phenomenon, and play an important effect in the civilization of thehuman spirit. Today, in our daily life, there will be some public service ads occasionally, inwhich there is a few works have deeper impact on people, these works can establish thecorrect values, but the vast majority of works formed less affect. The main reason is thecreative of advertising. The purpose of SPSA creative is to correct the misconception ofpeople and to establish a correct concept of the public interest, and to occurs public behavior.So the degree of the creative level can directly impact on the effect of advertising anddetermine the success or failure of advertising. However in reality, some parts of theadvertising eventually leading the social effect of advertising to severe impairment because ofthe theme selection is not precise, creative purpose is not clear, the strategy is not new,creative design methods are not clever, and the social responsibility consciousness of somedesigners has been diluted.The thesis analysis the Status quo of our PSAS creative research and media, and find theproblems of creative in existence, and also the reasons for these problems. According tothese problems that have been discovered, the author make a few specific suggestions andmethods for the purpose of the creation of public service ads, creative methods, design meansbased on his own`s theoretical reserves and creative research experience, starting from thedesigner’s point of view, combined with the psychological needs of the community. Knowledge sparse and shallow, so the thesis mainly combine the basic advertising expertiseof myself that I have studied. From the perspective of the creative method to expand thetheoretical discussion, in order to get more in-depth, more reasonable solution. At the sametime, I am very eager to listen to profound insights and profound guidance recommends ofindustry experts. I look forward to promoting the development of public service ads throughmutual exchanges and learning.