Creative Design Of Situational Interactive Public Service Advertising

The paper took situational interactive form as a breakthrough point for the analysis and research,combined with the market developing condition of domestic public service ads,seeking for the most effective means of publicity,expected to change cure ad design patterns,and extended to design practice.Special materials or scene mode of interactive originality were most considered,with the intention of conveying the information of public service ads accurately via the biggest expression of interactive experience,made them play their due social effects,for the traditional public service ads to search more suitable innovative ideas for development,promoted the benign development of public service ads more effectively.The paper started with the analysis of the current situation of public service ads,and explored the possibility of public service advertisements promotion in terms of expression.Secondly,based on the performance characteristics of domestic and foreign interactive advertising,their obvious market advantages were analyzed.Thirdly,the paper applied interactive form with the idea of "people-oriented" to the public interest advertising creative design,and combining the multidisciplinary cross utilization,put forward the design principle of the two complement each other.At last,the paper did research,design and practice of public service ads,aiming at network information problems of social hot spot.In this way,the prophase research papers theoretical knowledge could be applied to practice,and the subsequent development was summarized and prospect.The paper expected to improve the quality of public service ads through the combined application of scene interaction form and public service ads,making them played a role of function,and created a good market atmosphere of public service ads effectively.