Research On Documentary Channel Of Video Website From The Perspective Of Media Ecology

Documentary channel video site since August2009the first website run by Sohu, major video sites to follow suit launched its own documentary channels. Since then, the documentary went into the arms of the video site, and when you have a space of their own channels, broadcast channels are found more in line with its own characteristics. Combination of the two to some extent, provide a new space for documentary and industrial development of video websites. Meanwhile, the documentary channel video site on the grounds of how to win more severe competition in the acquisition and integration of video sites, there mobile terminal technology, copyright norms among the growing market, how to meet the new needs of the audience in content and form, and how find a profitable way more mature, these are problems to be solved.This paper studies the video site starting motivation documentary channel development from the perspective of media ecology, problems, development strategies and development trend of the future, provide a reference for the future development of video websites documentary channels.The thesis is divided into five chapters. First chapter describes the reason the topic of this article, significance of the topic, review current research and research methods content. From the definition of the second chapter, the research object, purpose, terms of research introduces the basic principles of the theory of media ecology. The third chapter of the documentary channel status quo overview video sites, video sites and demonstrate a good documentary channel ushered in a period of development from the development process of Chinese video sites documentary channel, the main changes in terms of the propagation characteristics. The third chapter analyzes the media environment documentary channel video sites, the role of outside environment from the social, political, economic, and cultural influence on documentary channel video sites, videos resources within ecological environment, the audience resources, financial resources, depending on the frequency channel documentary website examine other aspects of the documentary channel video website development status. The fourth chapter analyzes the competitive behavior of the video site co habitat documentary channel, a documentary channel video sites found the problems. The fifth chapter discusses the documentary channel video site ecological development strategy, documentary channels from their own websites to the development of internal and external aspects of the ecological health of the video site is the steady development of the documentary channel suggestions, and finally looked to the future development trend of video sites documentary channels.