The Study On Website Self-made Documentary Development In China

Since the first year of website's video in 2006,the domestic video sites through out a fierce battle,formed a situation that five Video sites occupied most of the market.After the development of video resources sharing and high copyright bidding,the video web site launched homemade content,including sohu's Diors Man,iQIYI production of Qi Pa Says,youku released On The Road,this program has been a huge success.The homemade content mainly variety is variety and net play,and then documentary come into vogue.Succeed in making documentaries of sohu is released "Da ShiYe",this is also the beginning of the video website explore homemade documentary.Then youku also launched the "On The Road" series,a play not only quantity reached TV program,and the program counter output CCTV.In the past,output to the TV is something that video website can't imagine."On The Road" input to the CCTV broadcast promoted the process of reverse video web site to the traditional TV industry output,network homemade documentary began to gradually open the situation.From the perspective of the current situation of the development of homemade documentary video website,its in the allocation of resources and has made great breakthrough on the quality of the production,high quality and high ratings changed public opinion of network life documentary.Based on the "video website homemade documentary" as the research subject,analysis of the video website of homemade documentary staves stage,through the video website homemade documentary research and summarization of the status quo,resolving the current phase problems existing in the development of homemade documentary video web site,find the reason,and connecting with the current status of development of the IP,make a forecast for the development direction of documentary made by video website,From the IP to create the way to put forward the development of video website homemade documentary development strategy,before there is no relevant research,so this part is also the innovation of this paper.This article is mainly composed of five major components:first of all,is at home and abroad in the "documentary","homemade video website","network documentary" review of the existing research papers on aspects such as,for the research object:the understanding of academic research results,find out the defect existing in the research as the breakthrough point of this study.The second part is to video website homemade documentary definition,classification and its reasons,summary of the current development of the carding so far.The third part points out that at present our country developing homemade documentary video website produced by a series of problems.The fourth part,the article based on the analysis of before,the homemade documentary video website to grasp the overall situation,combining with "Internet + documentary'' the policy environment,to youku homemade documentary "On The Road" as an example to analyze its future direction of the "IP".The fifth part,from the methodology of building IP,put forward the strategy of homemade documentary video website IP.