Research On The Operational Strategy Of Documentary Portal

With the application of network technology updates and3G mobile communication technology, gives birth to new media to the network media, mobile phone, digital TV, TV as the representative of the. The popularity of the emergence of new media, photography tools and techniques, to change the original way of communication, let people into "national production" era, have great impact on the traditional media, especially the development and dissemination of the documentary. Compared with traditional media, the new media has an unparalleled advantage in the network transmission of documentary. The rapid development of new media, expand the Documentary Channel of communication, promote the development of documentary. Network communication can reduce the communication cost of documentary, expand the potential audience, promote the documentary market process advantage. But also have shortcomings and lack of its own. At present, in the network media, most video portals have opened the documentary channel, mainly Sohu Documentary Channel, Youku Documentary Channel, IDG arts documentary channel, China network television documentary, ifeng.com Documentary Channel, each of them has its advantages and characteristics of each, showing a different emphasis, the fierce competition separations, making the documentary network communication appeared homogeneous problems, delaying the process of the market of the documentary, restricted the development of documentary. This paper is the current situation and the problems of observation, research, through the operation strategy of Discovery discovery site analysis, proposed the establishment of production, distribution, review, research, communication is one of the integrated portal documentary about aspects of the site, and on the basis of reference and modified Discovery channel model, puts forward the operation tactics the documentary portal.This text questions, analyze problems, problem-solving ideas for writing, a total of five parts, analyses the present situation of network communication, documentary summarize advantages and its existing problems, prospect of documentary network dissemination prospect, put forward reasonable operation strategy documentary portal. The first part of the documentary, network communication environment from the four aspects of politics, economy, society, technology is introduced; the second part documentary channel to Sohu, Youku Documentary Channel, IDG arts documentary channel, China network television documentary, ifeng.com Documentary Channel classification, analysis of the documentary network communication the third part of the status quo; documentary network communication to promotethe marketization process, change the documentary documentary audience structure and other advantages are described, and the documentary communication in the network operating loss, the homogenization of serious, and its causes are analyzed; in the fourth part of the Discovery channel as an example, analysis of the characteristics, the documentary portal advantage, disadvantages and operation strategy; the fifth part documentary network communication status and problems in our country at present, combining the analysis of operation strategy of Discovery channel, the documentary portal operation strategy in line with the current situation of our country.Based on the communication theory, expands the perspective, a new attempt and Exploration on the development of documentary.