Study On The Convenience Design Of Agricultural And Agricultural Products

With the development of agricultural products industry in China, the agricultural products packaging appears out of step. The present agricultural products packaging is still at a low level in domestic market. So it is difficult to meet people’s requirements for a better life. With the comparison of the foreign agricultural products packaging, that is more mature and finer, our agricultural product packaging faces a series urgent problems to be solved. Such as the packaging is lack of innovation, with single mode, jumbled information, with unsafe materials and incomplete function, and so on. With the humanized modern packaging design, the designers begin to focus on the problem of the combination with humanization and packaging design. The convenience features of packaging embody the care in people and closely relate to people’s life. The relationship of packaging and people will become much closer in sales cycle. The advantages such as easier to identify, carry and use of packaging design can always satisfy and attract consumers. It is obvious that the convenience packaging design is of great significance for agricultural products.This paper is composed by six sections. In the first section, the necessity is elaborated through the research background and purpose. The corresponding concept, theory and expression are proposed and the main contents are analyzed in the second segment. The packaging design principles of agricultural products are obtained through detailed analysis in the third section. And then, the fundamental forms of convenience design are studied against to the easier to identify, carry and use designs, respectively. In the fifth section, the design example is conducted for northern Shaanxi jujube. Finally, the summary and expectation form the sixth section.