On The Path Of Moral Imbalance In Network Media And Moral Self - Consciousness

((Network media misconduct phenomena and morality cultivation path consciously)) With Internet development and globalization, the most profound in the history is taking place in the society now. The old lifestyle meets with unprecedented challenges, with no new ethics keeping up. Network media, an important part of information dissemination, is faced with the problem of lack of faith and moral anomie.lt seems that there is an urgent need to study the network media moral problems:unconstrainednetwork media behavior, the spread of moral relativism and utilitarianism, vulgar information, false information, infringing upon the basic rights, etc.This paper discusses the theoretical basis of media moral consciousness, why moral consciousness of humans can be the logical starting point and how it happens. The paper combs eastern and western famous philosophers’thoughts related to "moral consciousness", pointing out that "moral consciousness" is actually a word of Chinese academic context, which can be traced back to the pre-Qin period. In western history, thoughts usually were mainly about human rationality and freedom, represented by Kant,showing as self-discipline. These thoughts provide methodology basis for moral consciousness theoretical logic. Humanistic care of Marx is also a necessary basis of moral consciousness theory. Marx thought "human body is the sum of all social relations".Naturesof humans,such as self-creation, self-transcendence and self-denial,make themselves get rid of the dependence on instinct, external things and the environment,helping people take the initiative to choose their possible states. Consequently, their actions are self-behaving, autonomous and initiative, which highlight the subjectivity and creativity of people. Correspondingly, the natural existence, spiritual existence and social existence of man are the important basis and conditions for the existence of moral consciousness.With comprehensive analysis,the paper puts forward the feasible media role, the path, suggestions and methods to realize the moral consciousness. Firstly, make sure the socialist core value system play the methodology role in the moral education. Thenetwork media practitioners get the personality education, building the correct philosophy, world view andvalues. Let them knowtheir social value and moral value and realize the moral meaning and importance,making moral consciousness come true. Secondly, promote the culturaland moral construction of the network media industry. Perfectthe rules and regulations to standardize network media, prompting the realizationof moral consciousness. Finally, strengthen the correct moral guidance by morality construction in the national and social level. Improve the relevant laws and regulations of network media, realizing moral consciousness of network media.