A Study On The Relationship Between Fashion Style And Cultural Connotation

The title of my thesis is “The study about the relationship between the style of fashion design and cultural ". What is style? The influence of the style as the main object and the starting point of this study appear. Around this influence in the fashion establishment coordinate the group’s position will be looking for style, difficulty,because the positioning decision attribute category is always in fashion design dynamic equilibrium. This is like the bride dressed in wedding, the wedding itself as a form, there have been distracting the wedding trends, compare formed therein so naturally, causing about what style of wedding presents should be specific problem-you decide what to wear what you belong style, seemingly neutral attitude is already potentially in different categories for each option to do the work. Similarly, a handbag,a pair of shoes, one kind of demeanor, one kind of likes and dislikes, each person will be positioning itself in a clear position on the social- social classification, division,location, nature, the style in which you play a kind the role of logical deduction and qualitative.Not because of the initial term style is widely used in the fields of art literature,film, etc. is well known. The people of this concept is still very vague, when asked what their style is a movie or a book art style is what, we in fact do not know what is style and it is not clear how to define the style, whether the definition itself changes?And so on. Here inevitably involves on the "style" of the historical significance of generation and evolution of the definition in the current context, living in different historical stages of concern for the common traits of style.First of all to explore the "style" of the word in terms of sources- style formation since ancient times from where they started. Enlightenment Voltaire question of what is "custom", but it is only as a historical reason for composing style, customs will be accompanied by changes in the occurrence of historical progress in the general relationship, it has some sort of consensus as a prerequisite, a style necessary prerequisite for the formation, but only from a customs point of view helps us to understand their own fashion style to such words of inspiration from geography, race,values, and in fact we need to understand the impact of the customs unite reasons can be qualitative reasons that is for this reason that the decision under certain conditions of time and space, we have a constant and distinct from those of his power, and thispower characteristics can be saved in a concrete form, inherited, so the style of research, it is necessary to style formed as a start, should take this as the beginning of the things we must seek the differences in the process of dialectical unity, style constitutes a common set of common interest, even common social clusters, from the perspective of social existence-style attachment point of view, this common anti-come also determines the social strata of human existence, the identity will be cured in the process of formation of style.Secondly, the process of the formation of the style is not accidental, as the process of human growth concerns, as in the root of the matter on the basis of the historical dimension to find different styles born, and identify common factors affecting the style formed from these historical dimensions this will decide today about the style of "presence" of the most intense experiences in the field of fashion design, which hides behind the cause of style and trends dominate the development trend of fashion design,both for this reason and its impact is positive or negative, at least we can understand why the most direct fashion design goals, and both are to shape their own value through branding, and by means of a unique style is bound to exert their influence in society. Because style contains a consensus group mean differences accepted, but the differences did not affect the unity of the parties to conflict style was born, on the contrary, the power of each style is contradictory compromise produced, which must have the right to speak on priorities, leading the entourage must be part of another section.Third, realizing that this prioritization on the right to speak about style, we need to review their own style to show the characteristics of methods in literature and art.This appears to be nothing to do with fashion, but the style in literature and art, will also make a choice, it’s like classical romanticism accept provocation, with neoclassical weak to fight back as history shows time in such style competition seesaw being. If you will be regarded as fashion design, like art and literature is to have some kind of entity type text, then to understand the nature of self-presentation style, in fact, is the "materialized", or "symbol" of the construction of identity and power shape process. If you put into the production processes of view, that is, the process of brand equity. Style is not the existence of a thing, especially not the purpose of branding and why, but just behind the power of discourse to characterize consumer goods. Through several brands of research and market analysis, can further confirm a fact- buy exchange "style" consumers do not really enjoy the style to bringtheir own status symbol, but their brand endorsement, "style" in line a typical example of the power of symbols characterize theory.Just need to ask is how the style is transformed into a concrete symbol? This transformation process is not only time to flow from every brand in the history of the development process to find the reason, but also from the typical brand marketing strategy, the basic principles of operation of its capital, the grasp of consumer psychology and other aspects of starting, as symbolic the essence is to "establish specific forms of sensibility," "meaning representation generation" and select both the organic unity of form in each part of the structure, such as color, style, quantity, and social consensus has been given, and so many reasons, built for power and consumption constitute the field of the audience, this field is constantly changing, but in a dynamic equilibrium, such as the many well-known brands, they both keep their own characteristics, but also according to different age and continuous changes, thus leading the fashion trend. This constant change that is continuously enriched, to adjust this exclusive brand of its own "field" of each symbol, style, self-awareness to maintain a presence in the domain of power changed and unchanged, which is why Apple only need one logo, but constantly changing their design.The symbolic power of this article is to characterize the style of the relationship is even more detailed interpretation, the author will be combined with the most characteristic of the brand, the entry point from the American preppy start, extended to representatives of the middle class brands, taking into account the niche brand with popular criticism of the "comrades" tendencies brand, etc., so to illustrate the power of symbolic representation, is the style in fashion design and branding the role of nature, but also the "style" to bring people not free contradictions- mass force that seeks to build an exclusive style against a style of their own, but only to counteract their freedom at the expense of resistance, and ultimately to be a unifying symbol of social assimilation, that we As long as social beings, you can not get rid of style. Of course, this does not mean that people who have lost the will to self-expression, style is not possession, but should be used to control it for me, just as the power plays will go discourse hegemony, but as we used to power will bring different results.