Research On Design And Application Of Multi-form Brand Image Of Hubu Lane

With the rapid development of information technology,networking and intelligence have provided more possibilities for brand visual communication methods.With the continuous expansion of the brand communication space and the intersection of various disciplines,it attaches importance to the diversification of the visual image of the brand.The call for changing trends is rising day by day.Whether it is an emerging brand daring to taste the new trend vision,or an old brand vision that integrates fresh blood on the basis of retaining traditional culture,it is always struggling to keep pace with the times and move forward toward diversification.As one of Wuhan's well-known long-established food and beverage brands,Hubu Lane brand has the characteristics of long history,wide variety and comprehensive local flavor,and is a classic symbol of Wuhan's regional cultural phenomenon.However,because the traditional image of the traditional idea of "the wine is not afraid of the alleys" has not been abandoned in the visual image,it is too old,complicated,chaotic,fragmented,and insufficiently prominent for the cultural connotation and regional characteristics of the brand.brand effect.In order to make the Hubuxiang brand sustainable in the new era,it is urgent to closely integrate the brand concept,integrate regional culture,and innovate the brand imageAccording to the author's in-depth inspection of the brand image of Hubu Lane and the key points of integrating the brand's visual information,it is found that grasping the overall unity of the brand's visual image and the personalization of some levels are the main points of this research and later practical operations.Combining multiple factors,the author decided to use the multi-modal brand image design as a visual presentation carrier,and to accurately plan the visual image to be systematic,diversified,and modernized in response to the phenomenon that the Hubu Lane brand is“multi-cuisine”.The form follows the trend of diversified development.