Research On The Application Of Illustrator Art In Print Advertisement

In the information explosion’s modern society, people are faced with huge amounts ofinformation every day, only let people are inundated with advertising messages. For how to grabpeople’s attention, is each advertiser lifelong study. Growing economic era, people have tired ofthe mechanization of visual image, illustration art as a form of plane advertisement creativity,strong cultural and artistic flavor, can effectively convey information and the milk of humankindness, widely favored by advertising creators, and is more widely used in the field ofadvertising. Artwork strong visual impact can in the limited space in the shortest time to attractpeople’s attention and dissemination of information, and can satisfy the consumers increasinglygrowing aesthetic demand.This article attempts to artwork for print ads to conduct a comprehensive analysis of theunderstanding, the author can create a good print ads for the future illustration work providestheoretical basis. Illustrated in this article, through sorting and collecting a large number of printads work on case analysis, it is concluded that the art of illustration in print ads and creativeperformance features, style and form better guiding advertising illustration creation, at the sametime to participate in guangxi nanning California CR illustration creative practice better food printads for the view and conclusion to practice verification, the artwork in the application of planeadvertisement research this subject more theoretical and practical significance. Topic originateswith the author when advertising illustrations in print ads creative thinking, and some of theproblems in also hope with illustrations of print ads creative research, summarizes the print ads inthe illustration art and creative performance, style and form of creation to provide more theoreticalsupport for future practice. Second from participation in practice project, the guangxi nanning CRillustration creation food print ads, California, USA, verification of theory with practice to exploreand practice.The author through data collection, access and inspired teacher, tried to artwork applicationin print ads this subject as the breakthrough point. The research aims to analysis how the artworkprint advertising service effectively. In order to achieve research, this paper adopted the theory andresearch method of combining design practice. Body is concentrated in the chapter two, three,including the second chapter discusses the artwork used in graphic advertising creativeperformance, this chapter is divided into two sections, the first section combined with illustrationscannes advertising festival, print ads winning entries were analyzed and summarized, the industryclassification and selection of doggie style case classification research, a preliminary conclusionprint ads doggie style characteristic, print ads for the second quarter doggie creative strategyresearch linking; The third chapter, by analyzing the case of their participation in encountered inthe process of creation of difficulties and problems, and combined with theoretical research,summarized how to create artistic and uniqueness of the illustration works at the same time alsocan ensure that work can convey product information and meet consumers’ aesthetic, thetheoretical research on effect. Through the application of illustration art practice in print adsresearch, illustration provide realistic theoretical basis for print ads and more new developmentideas.