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True Art And Interests: Advertising Illustration

Posted on:2013-06-17Degree:MasterType:Thesis
Country:ChinaCandidate:S WuFull Text:PDF
GTID:2255330401450805Subject:Communication
Abstract/Summary:PDF Full Text Request
Advertising illustration, mainly based on three aspects of the real, art and interests.Truth is the basis of the creation of advertising illustration, art is the handling ofadvertising illustration, and interests should be the ultimate goal of advertisingillustration three advertising feature requests, support and mutual restraint of the order,and the pursuit of the ultimate goal, the organic integration of advertising illustration.As a basis for the creation of advertising illustration, the real with real emotions andreal-life situation. True feelings to meet the needs of the audience, so that the audiencehave a positive emotional experience, it is also the creation of the internal drivingforce of advertising illustration. Real-life situation can be transformed into physicalspace to mental space, you can create the main and interactive experience betweensubject and object art spaces, the performance of the theme of the advertising works.Handling as an advertising illustration, art contains a form of art and color art. Theform of the art processing can enhance the creativity and beauty of the advertisingillustration. Deal with the art of color to attract the audience’s attention, stimulate theaudience’s emotions and can effectively convey information. The ultimate goal to beachieved as an advertising illustration, and interests, including business interests,consumer interests and social interests. Business interests can better promote thecreation of the advertising illustration and promote the exercise of corporate rightsand responsibilities, at the same time, business interests are also the source of creativeadvertising illustration, successful advertising and illustration creation, regardedbusiness interests as the ultimate goal. Meet the interests of consumers to theformation of guidelines for the creation of the advertising illustration, only accordingto the demand of consumers to differentiate in order to create advertising illustrationwith adaptation to meet the interests of consumers while business interests. Interestsof the community is in the form of the need to implement high-level interests in thecreation of advertising illustration, it is the combined result of corporate interests andthe interests of consumers, while a reverse effect on business interests and theinterests of consumers, advertising illustration if the interests of the community willinevitably have deeper cultural feelings, and touching force.
Keywords/Search Tags:Advertising illustration, The creation of basis for advertising illustration, advertising illustration handling, the ultimate benefit of advertising illustration
PDF Full Text Request
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