Research On Interface Design Of Vertical Shopping APP In Mobile

With the rapid development of Internet, online shopping is a kind of fashion, but slowly into people’s life, become a habit of life. However, the prevalence rate of mobile devices, the rapid growth, more brands also started targeting in mobile shopping market. But in the present information overload, people in the face of more and more information is very difficult to make a choice, so more differentiation of shopping form corresponding to. Vertical shopping APP due to its own characteristics, interface design is of great significance to its development. Full text is divided into six parts:the first chapter introduction the background of the subject. The second chapter expounds the concept of vertical shopping characteristic and the present situation of the development of the mobile terminal vertical shopping APP, vertical electrical contractor in the field of shopping is the trend of the development of the future; The third chapter by comparing the integrated platform of vertical shopping and shopping APP interface design were analyzed its characteristics and advantages and disadvantages of each; The fourth chapter through the analysis of cases from the visual level detailed vertical shopping APP interface style, color, page layout and detail design, design features of induction on the four levels; The fifth chapter based on their design work to practice exploration; The sixth chapter is the conclusion of the whole subject.In this paper, the mobile terminal vertical shopping APP interface design as the research object. Through the network data, reference methods such as literature research, and summarizes some characteristics of vertical mobile shopping APP interface design, trying to provide worthy reference for the development of mobile shopping APP vertical effective Suggestions and ideas.