| Chinese ex-President, Hu Jintao in Qinghua University Centennial Conference mentioned:"Higher education is an important source of outstanding cultural heritage and an important carrierof ideological and cultural innovation." The inheritance of folk art besides the folk spontaneous,the research and introducing such as higher education institutions the folk art facing the demise isno longer in the state of running its course. Shandong drum Yangko as one kind of Shandong folkart, in its own inheritance besides the local inheritance people’s mannered heritage and the localgovernment’s support, it is difficult to spread and develop relying on its own power. Sinceentering the campus environment, due to the academic and theoretical research, with the televisionmedia’s join, to vigorously promote national culture and folk art heritage, it gets a goodcommunication effect.Seeing the results, we should soberly realize that,"Folk Art enteringUniversity" as a kind of folk art for the continuation of the mode of transmission, and if it canreally well inherit folk art "authentic" artistic characteristics. This is a commitment to theprotection of folk art and heritage of the relevant persons should be concerned about and in-depththinking.Under the background of the era of cultural creative industry, creativity is the most criticalfactor, only with the cultural and creative ability and innovation creativity, can be of morecompetitive in this era. In this article taking Shandong drum Yangko in colleges and universitiesas an example, from the analysis of the advantages of the colleges and universities in the folk artstyle of the show, inheritance, but also from seeing with the modernization process, shortcomingsof colleges and universities. With the impact of globalization, facing a growing crisis of folk art, inthinking about how to not only obtain the optimization and upgrading of, but also embodies thespirit and creative ideas, the balances between them is reached in colleges and universities. |
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