At present, with the rapid development of economy and the information society in China, the consumer market competition is becoming increasingly fierce, brand visual design has become a brand in the same consumer goods in the market competition as a weapon. Brand visual image design successfully can better attract the attention of consumers, but also can make the brand to occupy a favorable position in the competition of the same kind. Western culture interweave in today,Coffee shop has become the people relax consumption place. Through investigation and research, three years I found, now consumers for Coffee requirements and is not only the taste is more enjoy Coffee brings sense of relaxation, as consumers choose to Coffee shop for the purpose of consumption, reminiscent of the cat that self and relaxed way of life also let me from inspiration, I will put the cat’s life style and Coffee brand combination, put forward Coffee is a way of life philosophy, created a new Coffee store brand-- the cat Coffee. |