Brand Image Design Of Shanghai Style Coffee Culture

With the continuous innovation and integration of emerging media and information technology,the brand influence of traditional media has gradually been eroded by new media.Nowadays,in the new wave of coffee consumption,the experience economy is prevailing,and coffee brands are no longer satisfied with the basic status quo.They are beginning to explore new modes of brand survival,expand and integrate into the new space of modern experience consumption.This article takes the image design of coffee brands as the research object.Based on in-depth field research and literature analysis,it explores the generation context and cultural origin of coffee brands,and analyzes the reconstruction value,experience elements,construction principles,and construction methods of Shanghai style coffee culture coffee brand image design innovation.This paper explores the design strategies and methods of the brand image of Shanghai style coffee culture from the perspective of Shanghai style coffee culture,brand image,and new media.Its expression and development mode are different from traditional brand visual image design.Taking the construction of the "CREEPER COFFE" brand as an actual project,this paper discussed how to create a visual image of a new media brand,how to complete the construction of a coffee brand image,how to bring a beautiful consumer experience to consumers,how to achieve differentiation in coffee brands,and how to conduct personalized packaging design for coffee brands,and carried out relevant research and design work.This paper uses new media and brand image design to achieve brand upgrading of coffee brands,adding small program image design compared to the visual image of traditional coffee brands.The use of illustration design forms in brand visual image and packaging design demonstrates a unique visual style to distinguish the visual effects of other traditional coffee brands.Based on in-depth research and design practice on the coffee brand image design of "CREEPER COFFEE",this article seeks ways to design the coffee brand image in the Shanghai style coffee culture,summarizes design strategies and methods,and provides practical basis for the coffee brand image design of the Shanghai style coffee culture,as well as a design exploration for the brand image construction of the current coffee market.