Analysis On The Application Of Geometric Visual Symbols In Brand Design

Simple geometric figures do not disappear due to the changes of The Times.It satisfies the aesthetic needs and cognition of the new technology penetrating into the public life,and has visual effects that are different from other figures in striking,mysterious and abstract.This topic first analyzes the nature and characteristics of geometric figures,related art history and excellent works.Focus on geometric graphics as visual symbol in brand design specific application and expression form.Based on The principles of visual communication design,fashion trend of brand design,consumer psychology and humanized design,The Lab Coffee & Co laboratory coffee brand is taken as an example.The diversified expression and innovative application of geometric visual symbols in The Lab Coffee & Co laboratory coffee brand are analyzed from the aspects of graphic creation,artistic techniques and design practicability.The visual language of matching brand is analyzed from its form of expression,shape characteristics,color matching,communication effect,brand culture expression and other perspectives.The design of this topic will integrate geometric style brand design style,graphic creation and other methods into the brand design image of new sharp coffee.With brand logo design innovation as the core,geometric graphics are extracted as visual symbols to create a new brand image and visual symbols.