| As a well-cultured province, Shandong province has a great number of traditional folkarts.However, with the rapid social development, the traditional life style is replaced by the moreconvenient modernization. It is this change that destroys most of the living environment of theoriginal folk arts. Thus, a great many of folk arts are on the edges of extinction.NiejiazhuangClay Sculpture is such an example. Niejiazhuang Clay Sculpture is one of three great specialtiesof Gaomi, it has more than600years of history. Because of its unique shape and color and acomplex production process, it possess a very high cultural value. Thus, it is enlisted into thenational intangible cultural heritage.But now, Niejiazhuang Clay Sculpture has been replaced bythe colorful modern toys, lost the ability to compete in the market economy. In order not to makesuch an art form disappear, governments at all levels have taken a variety of means to protect anddevelop it. This means did achieve relatively good results, but it also revealed many problems.With the rapid development of science and technology, digitization plays a pivotal role in allwalks of life. The application of digital technology into the protection and development of thefolk art is a new idea and good attempt.And with the advent of the new media era, many artforms dependent on the digital technology have slowly spread in our lives and become one of themost popular art forms. However, the creation of this type of art form, the content and thinkingcater too much to the current users preferences, missing some reflection and thinking on socialculture and national spirit.The article below will set Niejiazhuang Clay Sculpture as an example,using digital technology to create the digital protection system of Niejiazhuang ClaySculpture.this article blend the art features and inner meaning into this art form and complete theappropriate digital application, setting an example for the other folk arts to attempt in the digitalapplications.This article is divided into four chapter:Chapter One: Introduction.This part gives an overview about the background andsignificance of the study. Then, it analyzes the relevant projects and the status quo of theprotection and application of digitalization at home and abroad.At last, it summarizes the relatedtheory and methods.The second chapter: Niejiazhuang Clay Sculpture—one of the three great specialties of Gaomi Based on the survey results of fieldwork of Niejiazhuang Clay Sculpture and the relateddocument, this part will analyze the basic overview of the Niejiazhuang Clay Sculpture,including living space, historical context, craftsmanship and the art successors. And it will alsoanalyze the art features and artistic value of the Niejiazhuang Clay Sculpture, providing a morecomprehensive support for the content of the last two chapters.The third chapter: the digital protection of the Niejiazhuang Clay Sculpture. First, explorethe status quo of the protection of the Niejiazhuang Clay Sculpture. Second, analyze theproblems of protection. Third, describe the significance of digital protection of the NiejiazhuangClay Sculpture. Finally, create the digital protection system of the Niejiazhuang Clay Sculptureand interpret the related technology and the issues that may arise in the implementationprocesses.The forth Chapter: the Research of the Digital Application of the Niejiazhuang ClaySculpture.Mainly based on the popular digital art forms, it discusses the meaning of digital art--cartoon characters, micro-film, science animation for the protection and propagation of theNiejiazhuang Clay Sculpture. Then it analyzes the specific practice tools involved in the digitialapplication, such as network expression, micro-film, MG animation according to the expressionsof NiejiaChuang clay masterpiece "with management tiger" series according to thedocumentary micro-film adopted by Niejiazhuang clay scrupture and the MG micro-film basedon the history of niejiazhuang clay scruplture. |
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