On The Industrialization Of Xiao Guo Clay Sculpture

Taking "Xiao Guo Clay Sculpture of Linyi" as the research subject, this thesis, on the basis of overall analysis of Xiao Guo Clay Sculpture, puts forward the protection and development of industrialization. It is expected to offer references for the future development of Chinese Intangible Cultural Heritage.The thesis firstly gives the outline of the origin, development and classification of Chinese folk clay sculpture and gives the positioning of Xiao Guo Clay Sculpture. Based on the on-site survey and references reading, it illustrates the history, origin and workmanship of Xiao Guo Clay Sculpture.Then, the thesis analyzes the valve, development and current situation of Xiao Guo Clay Sculpture. Among the three important artistic, cultural and economic values, artistic value is fundamental; cultural value is the extension of it; both constitute the base of economic value, which, in turn, promotes artistic value and cultural value. The three values are integral and complementing each other, composing the value system of Xiao Guo Clay Sculpture. According to the self-value spallation of Xiao Guo Clay Sculpture and development of economics, society and culture, this thesis classifies it into four stages, i.e. natural folk-custom stage, technology and art stage, heritage and culture stage, resouces and industries stage. It also has a thorough analysis of the current situation of Xiao Guo Clay Sculpture, which has got not only the reaffirmation of society and public but the protection and encouragement policy from government; however, it still meets difficulty and trouble in current spreading.The thesis finally prospects the future of Xiao Guo Clay Sculpture and puts forward "Industrialization Development Strategies". It analyzes the strategies by three aspects, foremost is the preparation of the industrialization, which includes changing awareness of Xiao Guo Clay Sculpture, protection and utilization and industrialization. Secondly, it is the implement of industrialization, which contains definiting operation subject, changing the market positioning, strengthening the whole operation and improving the specific production. Thirdly, specific plan enumeration of industrialization of Xiao Guo Clay Sculpture is also the final step of the development strategy. Furthermore, the feasibility of industrialization development strategy can be tested by the scheme and design of "Xiao Guo Clay Sculpture Culture Co., Ltd.".