Distortion And Redemption Of Audience 's Aesthetic Psychology Under The Influence Of Consumerism Culture

Consumerism culture arose in the 20 s and 30 s, after the second world war to spread quickly in western capitalist countries, is an important part of today’s western cultural system. Along with the raid development of economy in our country, consumerism culture in all areas of influence is obvious in our country, especially in the communication industry, both mass media and audience, the consumerism culture mentality appears to be from "passive following" to "chase" actively. Under the influence of consumerism culture, the traditional "preach- being" relationship, qualitative changes have taken place. The commercialization of the media is increasingly showing strong colour, audience as a group and media complement each other, role also dating back to the "customers". The aesthetic psychology of the audience in the media commercialization, driven by a severe distortion: peep, the abnormal psychological novelty, numbness, superficial meet and passive follow negative mentality, such as, blind pursuit of fashion and show off stunt irrational behavior emerge in endlessly. Therefore, the audience aesthetic psychology in the way of salvation is particularly urgent and important.Consumerism culture as a kind of cultural phenomenon, is capitalism from production society to consumer society transition period of a far-reaching economic and social culture. It is from a certain Angle represents the economic recovery and prosperity, but it has played a positive role in and has caused a certain degree of negative impact to the society as a whole, to arouse people’s attention and reflection. Consumerism culture as background, this paper first analyzed the influence of consumerism culture on the media as well as the audience’s role and its cause, and then from the aesthetic psychology of the audience, the audience’s aesthetic psychology of the interactive media research, combined with the instance argument audience aesthetic psychological distortion causes and performance, and finally, in view of the audience aesthetic psychological problem, put forward from the aspects of audience themselves, the media and other subjective redemption and salvation of advice, calls for the social various aspects work together, to resist the negative impact of consumerism culture, reshaping the audience aesthetic psychological health.