Research On The "Micro" Aesthetic Psychology Of The Audience In The Media Age

At the beginning of the 21st century,with the further development of Internet technology and communication technology and the popularization of mobile intelligent terminals,a series of self-media platforms represented by Weibo and WeChat changed from appearing to prospering to fully integrating into social life.The cultural style of the times.Unconsciously,we have entered the era of self-media,"micro" media,"micro"communication,"micro" text,"micro" style is popular today,the academic community has invested great enthusiasm for the study of the media,and It is increasing year by year.This paper focuses on the "micro" aesthetic psychology of the audience in the era of media,which is an interpretation of cultural phenomena and has a certain interdisciplinary nature.The article will define and sort out the cultural phenomenon in the era of the media from the following aspects.After dialing the veil of the media era,it will further elucidate and explore the aesthetic characteristics of the audience's "micro".The first chapter examines the media characteristics and aesthetic cultural forms in the era of the media,with a view to a clear and comprehensive grasp of the cultural environment in the era of the media.Explain from two aspects.First,combine the research of foreign scholars to make a rigorous definition of the concept of self-media,and sort out its development and communication characteristics in China.Second,look at the aesthetic culture from the media era,refine The key feature of "micro" is to summarize the evolution of the "micro" aesthetic form and the audience's aesthetic concept.As a basic part of the full text,this chapter clarifies important concepts and cultural characteristics,and lays a solid foundation for the following.The second chapter examines the "micro" aesthetic psychological characteristics of the audience from the media age.The author uses aesthetics,aesthetic psychology,modern and post-culture cultural criticism and other related theories to take care of the current reality,and summarizes the "micro" aesthetic psychology of the audience from the media era as the "indulgence" psychology and the "utilitarianism".Approaching psychology,seeking truth and herd mentality.Each kind of aesthetic psychological characteristics has obvious and unique expressions in the self-media era,and it reflects the strong "micro" characteristics.The third chapter is based on a systematic investigation of the media and cultural characteristics of the self-media era and the aesthetic psychology of the audience,focusing on the current aesthetic culture,grasping the inherent contradictions and conflicts of culture,and making an aesthetic culture in the era of media.Brief criticism and reflection.Each culture itself is a collection of contradictions,so it is not possible to judge and draw conclusions from a single perspective.