The Research Of Aesthetic Psychology For Audiences In The Field Of Integrated Media

The integrated media which serve as the newly emerging media platform giverise to impressed influence to the audience in daily routine life with it’s multimediainformation transmission and diversified values, world outlook and esthetics exertingsubtle influence to the appreciation of beauty of the audience by the symboliclandscape. This subject study is based on the researching and investigating theinfluence and affect of the audience aesthetic psychology, measuring the positive andnegative impact integrated media takes, discuss and suggest maximizing the value andcontribution to today’s society.First, there is undeniable that under the influence of the integrated media theconsumerism complex of audience aesthetic increasingly prominent. The impact ofthe integrated media not only focuses on the inner aesthetic but the value of instant aswell. Integrated media provide the huge platform for information transmission withbarrier free application and convenient spread channel which eliminates the traditionalimmutable elitism aesthetic. Therefore the point of aestheticization of everyday life,aesthetic generalization and secularization which proved to be derivation of theintegrated media exerts tremendous impact on the audience aesthetic.Meanwhile, the “Aesthetic Utopia” has been pushed back with it’s intensiverelationship with the integrated media. It has been treated as the ideal channel totransmit and realize perfectionism. As a result the achievement of real AestheticUtopia considered a shoulder heavy responsibility.Secondly, the audience aesthetic was expressed by the diversified mediumdissemination. The most manifest element is the elimination of the loftiness: the focushas moved from the traditional “eternal” beauty to the “instantaneous” which givessensory stimuli to the audience. The outstanding example for this new aesthetic value such as the fashionable “talent show” and “Gate events” once become the hot topic totoday’s society.The noticeable point is the product of the integrated media which we called as“Virtual image” machine offered the deeper view of society spectacle.Next, after long time experience of different media level, the most obviouscharacteristic of aesthetic is the multidimensional carnival which includes the changefrom “one-dimension” to “multi-angle” with the thorough subversion of the audienceaesthetic.Last but not least, the real meaning of this research lies in the following threedimensions: the utilitarian of aesthetic satisfaction by the concurrence of“Audience-centered theory”, the personalization of the aesthetic trends and how tomaximize the positive effect of integrated media.The innovative standpoints in this dissertation prove to the integration of beauty,western literary theory, psychology and communication with social reality and makeproper suggestion.