Thick Soil For The Rhyme · Qianque Spirit Of The Series Of Character Modeling Design

Animation is an important part of the domestic film and television industry, is able to bring young open leadership thinking, adolescent or adult leisure time to bring the role of physical and mental pleasure. Excellent animation can go out of the country, to show the outstanding works of Chinese characteristic national culture inoculation to the world, more able to meet the domestic people take on domestic film and television animation, entertainment needs access to leisure time rather than through the Internet and other channels. How to design to meet consumer demand, to meet the market development needs of the film and television animation, is particularly important for operation with the film and television animation as the main market development enterprises is, the purpose and significance of this subject is designed.In this paper, combined with the study of new media, traditional ethnic culture inheritance, to meet with the market development of plate expectations construction plan, development of information model based on market demand and enterprise itself, to classify the age characteristics of consumers, the integration of the different ages of consumers by the pursuit of the art form and classification, and the combination of the development of the market demand, market demand character design style and personal preference style, the starting point of the product foothold established in adult and juvenile consumer groups, to meet consumer demand and task design life of emotional communication.Key and main problems of the whole issue of the design is according to the different ages of the characters in the film and television animation design preferences, the comprehensive analysis of film and television animation enterprise development planning, combining the case will be the target consumer groups are divided, classified and summarized the definition, the center on the basis of this design for the actual customer demand, design a series of in line with character design style is similar with Chinese native traditional culture of ethnic minorities in the fairy story, so as to the current domestic animation market in the slow process of development, design modeling may not be consumer recognition, their own business is not a series of problems in recycling. The design focus on domestic minority culture in the mythology of the inheritance and the enterprise through changing the traditional limitations of the development of two aspects of needs analysis, through the different consumers of different ages, combined with my own study, define the two set of plan design personas; and according to the market demand level, put forward rectification scheme to the enterprise development, many factors of film and television animation enterprise development difficulties supporting case.