On The "Format" Path Choice Of Foreign Documentary Creation

The documentary is an important part of culture industry, has great significance for national image shaping it, the external communication and promotion of national cultural soft power. "Formatted Documentary" program of CCTV record channel was launched in 2011 March plan, its purpose to strengthen the documentary external communication function, strengthen the construction of international communication ability and national cultural soft power.The so-called "formatted Documentary", refers to a foreign mainstream documentary production mode, simple to say that there is a fixed production mode, there is a commercial type documentary program similar in the world. "A bite of China" is the first documentary, broadcast in May 14,2012 after the rapid fire all over the country, set off an upsurge on the tip of the tongue, and its ratings even more than the TV series at the same time. This program’s first shot was successfully launched. There and then the "Super Engineering" is the plan of the second works. In 2012 France in the spring of Cannes TV Festival, "Super Engineering" in its official website click rate more than the " A bite of China ".It gets overseas high-profile.How the poor market of Chinese documentary appear exactly again? The market rebound is realized through which way or path? What the path for the spread of Chinese documentary also played a role in? These functions can provide experience and what strategies for spreading Chinese original documentary? These issues throughout the process, which is the starting point of this article.The "format" is the starting point for this paper. "A bite of China" and "Super Engineering"’s change before and after can get the characteristics. There are three characteristics, like the path into mode production, marketing management, structured narrative, commercial operation. In order to better through documentary for external communication and shaping the image of China, then at least to ensure that the real objective documentary, content quality, market and cost effectiveness theme.