Research On Chongqing Image Construction And Communication In Food Documentary Films

With the advent of the new era,the traditional communication mode can no longer meet the needs of the city’s publicity.Major cities are committed to improving the image of the city,digging out the connotation of the city,thus occupying the market share of culture and driving the development of the city’s economy.As a national central city and a national cultural city,Chongqing’s political,economic,and cultural values are self-evident.General Secretary Xi Jinping also put forward important instructions and requirements for Chongqing:creating a good political ecology,adhering to the positioning of "two points",the goals of "two places" and"two highs",giving play to the "three roles" and promoting the construction of a two-city economic circle in the Chengdu-Chongqing region.Therefore,the task of building a good Chongqing image is imminent.The image of Chongqing constructed by food-themed documentaries is not uncommon.On the one hand,food documentaries provide a broad communication platform for the image of Chongqing,but the Chongqing image in food documentaries also faces many problems such as serious homogeneity and lack of urban cultural connotation.Therefore,the author sorted out 11 food documentary films containing the image of Chongqing,combined with the graduation work "Spicy Mountain City",deeply analyzed the economic and social significance of the food documentary to construct Chongqing’s image,and put forward a prospect for the Chongqing image in future food documentary.This article is divided into five parts.The introduction part mainly describes the research background and research status,expounds the research purpose and practical significance,and introduces the research ideas and methods of this article.The first chapter of the article mainly analyzes the image of Chongqing in food documentaries,defines the definition of Chongqing’s image,and lists the specific presentation methods of Chongqing’s image.The second chapter combines the above images to further analyze the artistic methods and economic and social significance of Chongqing’s image of food documentaries.The artistic methods include characterization,lens language,and music use.At the same time,the food documentaries bring economic and social significance to Chongqing.Investigate.The third chapter analyzes the homogeneity of Chongqing’s image in the process of dissemination of food-themed documentaries and the narrow dissemination channels.The fourth chapter is based on the problems found in the third chapter to deal with strategies,and proposes solutions such as creating urban IP,vividly telling Chongqing stories,and promoting media integration.The concluding part discusses the importance of spreading the image of Chongqing in food documentaries,and summarizes the full text.