A Study On The Design Of Virtual Representatives Of Shandong Agricultural Festival Brand

Shandong agricultural Festival although the brand has emerged relying on industrial advantages of Shouguang International Vegetable Science and technology fair, the Qixia Apple Festival, adhere to the innovation and development of domestic well-known agricultural brand exhibition, but most of the current Shandong agricultural festival brand identity design pattern, in the homogenization of the state.This paper generally exists in Shandong agricultural festival brand virtual prolocutor design problems,put forward innovative ideas: brand virtual prolocutor model, homogenization of brand identity design problems, the root cause is due to the lack of brand spirit.This paper reviews research achievements of scholars at home and abroad, entrepreneurs with regard to the core brand identity design and brand spirit, discusses the concept, characteristics and brand virtual prolocutor compared with star spokesperson, think virtual spokesperson is more suitable for Shandong agricultural festival brand identity design.Then, the author puts forward the path of brand virtual prolocutor design innovation of Shandong agricultural festival. In the design process that needs to be refined, highlighting the brand recognition of its brand culture origin, through the use of prototype theory and Cares temperament type classification theory, suitable for the design of the virtual image of the prolocutor, the agricultural Festival is the value and spirit of the times to perfection, promoting Shandong agricultural festival brand competitiveness and influence.