Research On Brand Visual Image Design Of "Agricultural Culture Festival" In Qingyang Gansu

With the improvement of people's living standards,the need for spiritual culture is constantly improving.Qingyang,Gansu is one of the birthplaces of farming culture.The Agricultural Culture Festival is characterized by its distinctive regional characteristics and long-standing historical and cultural resources in the folk festivals in the eastern part of the country.This project takes Gansu Qingyang “Farming Culture Festival” as the research object,and takes the spiritual connotation of “cultivation culture,time,suitability,code and harmony” as the guiding ideology of the creation,adopts literature research,field research,comparative analysis and other research methods.From the perspective of art design,the spiritual connotation of the Qingyang Traditional Farming Culture Festival in Gansu is combined with the context of the times to reposition the Gansu Qingyang “Farming Culture Festival” and apply it through the expression of visual communication.Its purpose is to create a visual image of the “Farming Culture Festival” brand in Qingyang,Gansu.In this way,we will integrate the regional resources of Qingyang in Gansu,show the regional cultural characteristics,and promote the development of the rural economy.At the same time,we will respond to the “Implementation of the Rural Reform Strategy” proposed by the 19 th National Congress.