The Application Of Illustration In Advertising Photography

Nowadays, it is an era of coexistence, integration and influence of multiple art forms. The continuous development of computer technology and the variety of media forms, has brought people more different visual experience. In the era of the innovation, crossover design let two unrelated elements of mutual penetration, integration, release more abundant space for the association, the impact of the new arrangement and combination, the research on the application of illustration in advertising photography is based on this to achieve the diversification of the cross.Source design in life, serves life, designers as a disseminator of the media by the illustration skillfully applied to advertising photography to not only to consumers bring a unique visual experience, also attracted a group of a group of the pursuit of fashion and personality, causing a strong emotional resonance. Because of its own in many areas of cross-border, making the combination of the two forms of art will inevitably become a new impetus for visual development.In this paper, the research methods of historical analysis and logical deduction intersect, begins with pointing out the purpose and significance of the study and from the illustration and advertising photography overview chapter speak clearly basic concept and combined with the advantage. And then through the illustrations in advertising photography creative experience to clarify the creative form of basic elements and means of expression, and then through the illustrations in advertising photography in five by exploring ways to understand the specific creation technique, finally analyses the value and development prospect of. Step by step to allow viewers to understand the use of illustrations in advertising photography in the study of the way and methods to the viewer is not the same as the visual experience.